Drive & Earn would be on-vehicle, a newer approach of marketing products or services in a professional, highly visible format. Advertising on vehicles is a growing concept globally and new to India. It is one of the most innovative forms of outdoor advertising and gaining popular across the globe.
All that a car owner has to do is drive normally. There is no change in mileage and no additional driving - just doing what they do each day of the week.
So Get Paid on Getting Seen!
Our business model delivers these results by placing advertising directly on privately owned vehicles and compensating the vehicle owner accordingly.
Owners Registration:
Step 1: Complete registration to join Drive & EarnStep 2: Entered onto the company’s databaseStep 3: Match suitable drivers with prospective clientStep 4: On getting selected for a campaign the owners will have a high quality graphic advertisement professionally placed on his car using a safe materialStep 5: The advertisement will stay on the car for the length of the Advertising campaign
Mandatory Requirement of the Owner/Drivers:
* Possess a full and valid driving license* Be able to show proof of vehicle ownership* Have valid motor insurance for the vehicle* Not have had any at-fault accidents in the past 2 months* Never have received a conviction for Drinking & Driving* Sign a contract outlining their responsibilities and conduct during the term of an advertisement* Ensure the vehicle intended for Ad Placement is in good condition* Supply and maintain the vehicle in a clean condition* Agree to random spot-checks during the Drive & Earn campaign* Complete and submit the online enrolment form and should print and keep their personalized agreement* Notify the company of major changes in driving habits, e.g. a new job causing a very different commute or significant change in the amount of miles traveled
FAQ of the Owners:
Does this cost me anything to participate?
No! Drive & Earn is FREE to Vehicle Owners. There are no membership fees, placement fees or any fee of any kind payable to Drive & Earn.
What is a vehicle wrap?
A vehicle wrap is a printed vinyl covering that is designed and engineered to adhere directly to your car with a lifespan of 3 months to 3 years however our company offers advertisers 3,6,9 and 12 month campaigns with the option to extend. In most cases, a vehicle wrap with Drive & Earn would be removed within the first 24 months or within the advertisers selected campaign length.
How long does it take to apply the vehicle wrap?
Depending upon the campaign, it could take as little as a few hours to a day for a (Half Wrap or Full Wrap). In the event your vehicle is selected for a Half or Full Wrap, you may be required to make arrangements for a day without your vehicle, however the benefits far exceed the inconvenience!
Can I take my vehicle through the carwash?
Yes, you can wash it just like you did before but Drive & Earn requires that you do not use wax on any portion of the wrap. Just soap and water!
Will the wrap damage my paint?
No. A vehicle wrap, when applied and removed correctly will actually protect your paint! (Unless it is an aftermarket paint job or the paint was already damaged prior to installation). In some cases, it is necessary to remove factory installed name badges from the vehicle to provide a smooth surface for application. In the event this is necessary, you will be notified and asked for permission prior to their removal. Any badges removed will be saved and given to you for reinstallation upon the wrap’s removal.

FAQ of the Advertisers:
Why should I advertise with Drive & Earn?
At Drive & Earn, we put ourselves in your shoes! We strive to give our customers the same excellent service and attention that we would expect.This is the fastest growing segment of the outdoor advertising industry. We have created a seamless service with a process for executing your desired campaign that has yet to be imitated. Therefore, you will be working with the company that started it all and not some copycat version of Drive & Earn.
Will my brand be protected since it is advertised on a private party vehicle?
Yes! First, each WHEELBOARD has been carefully screened and a thorough driving record obtained along with proof of insurance. Additionally, we monitor each vehicle with WHEELBOARD CHECKER so that the public can police our wheelboards and keep us informed of any compliments or concerns.
How can I be sure that I will be satisfied with my WheelBoard campaign?
We will gladly provide you with statistical data that vehicle advertising not only works but is highly effective. As with any advertising medium, the measure of how effective an advertisement is depends upon the message being conveyed and in many cases how long the campaign is in place. What we can guarantee is that your brand of product or service will be seen at eye level by thousands of potential buyer’s each and every day.
Can I be sure the vehicle owner is covering the minimum mileage requirements?
Yes, we conduct random checks of our participating drivers along with required odometer statements each month.
Do you provide any tracking procedures for the campaigns?
We provide resources for custom phone numbers so that you can best monetize your advertising campaigns; however we are in process to implement GPS tracking measures which will significantly increase our monthly fees.


How do you promote your company?
Newspaper, radio, television, direct mail?Unfortunately, these forms of media are declining in effectiveness as a method of reaching consumers.
How do you reach your consumer in the “offline” world?
Reality is, Young indians are watching less TV, reading less printed media and listening to less radio.
Who is the culprit?
The internet and the widespread use of personal listening devices like the iPod.
Why use a Wheelboard?
A Wheelboard campaign with Drive & Earn is the most innovative and environmentally responsible approach to outdoor advertising introduced in the past decade.
A softer and subtle approach..
However, consumers are readily available and are a captive audience…..in their vehicle. Whether in the driver seat or as a passenger or pedestrian, having a Wheelboard ad campaign with Drive & Earn will surely get your brand in front of the consumers you seek.
This is why we have created Drive & Earn.

Your advertising campaign will also be better for the environment.
You are advertising on vehicles that are already on the road, which implies that you are not using energy or natural resources to promote your product or service. The result is a greater environmental public image and the real world impact of reducing your company’s carbon footprint.
As a means of providing your company a clear path towards marketing to the consumers that you want to reach.






News:
CashURdrive focuses on advertising on private vehicles such as cars, and paying the car owners in petrol redemption cards. Out of a database of more than 14000 car drivers registered with CashURdrive.com, cars are selected for advertisements on the basis of the driver's age, profession etc., so that the advertisement on the car reaches the target group. The cars are then wrapped in the advertisement vinyl and the driver is paid in petrol redemption cards worth Rs. 1500 to 5000.
The firm expects a monthly turnover of Rs. 84,00,000 by April 2009 by covering a 10% of the total market share available, making it an annual turnover of Rs.10,08,00,000. Currently cashURdrive earns a monthly turnover of Rs.8,40,000.
At present, cashURdrive team comprises of 6 people, all under the age of 25yrs. Operations such as application of the vinyl and the printing are outsourced. The firm operates in Punjab, Himachal Pradesh and Bangalore and would be soon launching in Bihar, Hyderabad, Mumbai and Gurgaon. It’s clients include Virgin mobiles, Tata Indicom, Vodafone and Speed. The campaigns for SBI and The Financial Chronicle are expected to be launched by December.
Raghu admits that the global melt down has had an adverse impact on his business as most of the companies have cut down on advertising costs and campaigns. "Our deal with a T.V giant got dropped because of the slowdown”, added Raghu.
http://www.vccircle.com/500/news/cashurdrive-set-to-get-rs-25-crore-funding